The total value of competitive brands created by Chinese worldwide has exceeded 1 trillion US dollars, with a total value of enterprise assets over 2 trillion dollars. They are capable of driving an expanded regional investment more than five times of direct investment, and this will provide huge business opportunities for strategic cooperation between world renowned enterprises and companies run by Chinese, said Chow Kong Shan Kwan, Executive Chairman of the World Union of VIP Enterprises (WUVE) and President of US-China Economic Trade & Investment General Chamber of Commerce.

WUVE and the General Chamber of Commerce told a press conference in Hong Kong December 28 that a 2005 conference on competitive brands by Chinese worldwide will be held in Hong Kong on January 20, on which the top ten brands and entrepreneurs in China's most influential trades will be unveiled.

Chinese enterprises are facing pressing challenges as the five-year WTO transitional period drawing its end, said Chow Kong Shan Kwan. In the face of 50,000 transnationals and their 500,000 subsidiaries, "Made in China" should not only focus on domestic market, but should raise their comprehensive competitiveness through developing world-class brands, taking part in international rule making and fostering Chinese transnationals.

The conference assesses in six successive years some key Chinese enterprises, their evaluation indexes covering total output, sales income, real-term tax payment, total profits; popularity, recognition, credibility and partiality of their brands; as well as their performance in market expansion and occupation.

The conference will select out, among 15 trades including garment, hat and shoes, food, drinks (white sprit, beer, wine and mineral water), real estate, automobile, electrical household appliances, cigarette, medicine, cosmetics, finance, insurance and hotel, top ten entrepreneurs in each trade as well as top brands in these most influential trades.

By People's Daily Online